SS – HOW I STAY
LABEL: INDEPENDENT | RELEASE: OUT NOW
Music Video – https://www.youtube.com/watch?v=rUgNZVYrTxQ
One of the most ambitious and active music makers of the UK scene, SwanSounds aka SS is the next star you need to know about and the release of his brand new single ‘How I Stay’ indicates why he is set for very big things.
Perhaps most widely known for working with artists such as Burna Boy, Samini and producing & co writing Dappy’s hit “All We Know”, as well as starring in the video too, it’s clear to recognize that SS is not only brimming with talent but sauce too. The young music boss captures everything about what it is right now to stand out and does it with defined clarity and confidence.
With an impressive slew of his own music discoverable online, including ‘03.07.17’, ‘Gasolina’ and ‘Yeah Yeah’ he has been championed by platforms such as HotNewHipHop for his international appeal, “while he’s filtered his music through more American sounds, his UK roots are clear from the second he steps on the track, making for an interesting but very fluid fusion of sounds.” indicating a cross-Atlantic appeal.
A master of the studio and song writing, ‘How I Stay’ defines Swan’s sound as classy simplistic piano based beats are cut and twisted around a melodic vocal delivery. Intimate moments and feelings occupy the melodic and lilting drum patterns of the record as emotion and truth are audible in the delivery.
‘How I Stay’ is the first record from collaborative mixtape set for release alongside Honey6. The music is deeply rooted in artistry and musicality from the past whilst his music covers the emotions of a young man finding his place in this ever-changing world.
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